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Real Estate Video Marketing Guide

The world is constantly evolving towards a digital-centric environment. With this change across industries, videos are becoming a strong aspect…

By folkduck , in Real Estate , at May 12, 2022

The world is constantly evolving towards a digital-centric environment. With this change across industries, videos are becoming a strong aspect of marketing strategies. The real estate industry is no exception. Over the last couple of years, this space has boomed, and since 2021, it has shown no signs of slowing down.

If you are a real estate agent or realtor and looking to build your business and maintain a strong relationship with your buyers or customers, then it is high time you started incorporating videos into your marketing strategies.

What is Real Estate Video Marketing?

Real Estate Video Marketing is a type of marketing strategy that helps boost sales and customer engagement. This can be achieved by incorporating videos as part of social media, ads, and customer testimonials.

Using videos for real estate marketing strategies can be extremely valuable when selling a property. For instance, videos can be shot in multiple ways – from overhead shots of the property taken with drones, or even 3D virtual tours of the property. This gives customers a glimpse of the property you are selling and helps them make informed decisions.

Types of Real Estate Videos

Here are some types of real estate videos that can help you grow your business and increase customer engagement in no time – 

Listing Videos

These are considered to be highly effective. Presenting your property in stylish ways helps engage and impress potential customers. Additionally, you can use numerous online apps and editing software to make your videos exciting and engaging. These tools will help you create listing videos seamlessly. To make your videos stand out from the crowd, use drones to capture stunning aerial shots of the property. Whether your property is in a rural area, a beach town, or an open field, drones offer unique ways of capturing moments!

Live Stream Q&A Videos

A live stream is among the most effective ways of engaging with customers in real-time. In addition to that, QnA videos can be beneficial too. Several applications are available on the internet that allows you to stream live. The applications also come with a broadcast button that lets any user join your live stream.

You can either engage with your customers and answer any questions they may have about your property. Or, you can give them a live tour of the property while answering their queries. This will give your customers clarity and help with their decision-making.

Explainer Videos

This is arguably the best way to promote your real estate business in the form of videos. Explainer videos give your potential customers an idea of who you are and create brand awareness. Furthermore, you can also explain your sales history or any other professional or personal instances you would like to share with your customers. You can even give interesting information on your team members in these videos, which can substantially help the customers know whom they will be associated with.

Tips for Creating Real Estate Videos

Now that you know about some of the best types of real estate marketing videos, it’s time to create your videos. Here are some tips that can help you make that perfect real estate marketing video:

Create a video script

Before you embark on the journey of creating engaging, interesting real estate videos, you must have a script in place. This will help organize the process of video making and save your time. These are some of the steps that you can follow to come up with a script:

  • Begin with a brief and use it to create an outline of the video
  • Introduce yourself and the topic you are going to be addressing in the video at the beginning
  • Be as concise and straightforward as you can
  • Use layman terms or explain the technical jargon to ensure your customers do not lose interest mid-way

Ensure the video quality is high

Creating high-quality is a given when it comes to promoting any business, including real estate. And the best part is you do not need a professional camera and technical equipment to create good quality videos. These days, smartphones come with a pretty decent camera, which is enough to make high-quality videos. So as long as your camera quality is good and you have basic knowledge of technology, you are good to go!

Knowing which social media platform the video is for can help make your task easier. For instance, you can hold your phone horizontally to film the video content for YouTube. On the other hand, for Instagram or Facebook, you can hold your phone vertically to capture the perfect shots.

Stick to your niche

This is very important for filming engaging content for your marketing videos. You can start by narrowing down your niche and analyzing your target audience. Furthermore, you can explore the type of content your audience wants and create marketing videos accordingly. In short, the best way to go about this is by focusing on your brand’s USPs, specialties, niche, and target audience!

Perform keyword research

Keywords are terms that users enter in search engines like YouTube or Google to find relevant content. Keyword research refers to the top keywords a specific audience uses to search for what they are looking for.

By performing keyword research, you get an idea of what your target audience types while looking for content on the internet. Then, you can incorporate these keywords into your video marketing strategies, which can help your rank higher on Search Engine Result Pages (SERPs).


Creating a solid real estate marketing strategy will make you stand out in an already-crowded market. Along with great videos, you also need to stay updated with what your audience wants. This way, you will always be able to deliver the best to your target audience and attract the right customers!


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